It's a website created in 2012 by "Eli Pariser, the former executive director of MoveOn.org, and Peter Koechley, a former managing editor of The Onion who also worked at MoveOn". (For all the details, read this early review of their site in The New York Times.)
Under the tagline "Things that matter. Pass them on." Upworthy curates video content that has more substance than most of the viral videos I get suckered into watching. The mission statement from their original launch read, "Hi, we're Upworthy, a new social media outfit with a mission: to help people find important content that is as fun to share as a FAIL video of some idiot surfing off his roof."
As a person who is also trying to get more positive, important and inspirational stories out in the world, I love to see what they offer and I'm impressed with how their cleverly written headlines make me click on videos I might not have watched otherwise. Inspiration Safari could learn a lot from Upworthy!
To stay in the loop, like their Facebook page, subscribe to their YouTube channel or follow them on Twitter @Upworthy. I'm doing all three!
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