Action for Happiness was founded in Britain in 2011 by Lord Richard Layard, Geoff Mulgan and Anthony Seldon, specialists in economics, education, politics and social innovation. Why? Because they want to use the ability to measure happiness "to increase well-being in our personal lives, homes, schools, workplaces and communities."
As explained on their website, this organization is "a movement of people committed to building a happier and more caring society. We want to see a fundamentally different way of life - where people care less about what they can get for themselves and more about the happiness of others."
The three fundamental values of the group are:
1. We can each affect our happiness and the happiness of those around us.
2. We need to prioritize the things that cause happiness (positive relationships, good mental health).
3. Helping others is essential for a happier society.
If it sounds a little too woo woo for you, fear not. Their approach draws on the latest scientific research, which you can learn more about in the recommended reading list or by checking out the section titled "answers to sceptics." (I know, skeptics but come on they're English).
There is a 9:07 minute introductory video about the organization you can watch to hear from Director Mark Williamson. You can also download a guidebook that list the 10 keys for happiness. If you like what you see, you can explore the ideas such as helping others, living mindfully and learning resilience by checking out the online resources. For each key you'll find facts, articles for further reading and actions you can take immediately.
If you want to join the movement, you'll be asked to make a simple pledge: "I will try to create more happiness and less unhappiness in the world around me." I think that's a pretty good policy whether you make it official or not.
In addition to all the resources on the Action for Happiness website, you can also stay informed by liking their Facebook page and following them on Twitter @actionhappiness.
Finally, congratulations to those of you who made it to the end of this post. One of the 10 keys to happiness is to keep learning new things, which you just did. Well done!