We’re in the middle of National Hispanic Heritage Month and you may have heard we have an election coming up in a few weeks. A perfect time to discuss the work of Somos Votantes.
Founded by Melissa Morales in 2019 and headquartered in Las Vegas, Nevada, Somos Votantes and it’s political action arm, Somos PAC are the “largest independent Latino civic and voter engagement programs in the country.”
Morales worked in the U.S. Senate while she was in law school and didn’t see many Latinos in government. A desire to see her community represented in politics is what inspired her to create Somos Votantes. This is a Latino-led, Latino-focused organization that runs non-partisan programs designed to increase the participation of Latinos in local and federal elections and to advocate for progressive policies.
Specific work they do includes sharing information with the Latino community about the resources available to them through President Biden’s American Rescue Plan, and non-partisan, mobilization programs to educate voters on the mechanics of voting and maximize Latino participation in elections.
In the last five years, Somos Votantes has knocked on nearly 4 million doors, sent over 10 million pieces of mail, invested over $4 million in Latino-targeted TV, nearly $1 million in Spanish-language radio, and over $4 million on paid digital ads. They held 100+ community organizing events, engaged more than 20,000 small businesses and were the biggest independent contributor of real-time, qualitative data on Latino voters. They’ve been busy!
The best way to stay abreast of Somos Votantes’ education and outreach efforts is to connect with them on social media by following their Facebook and Instagram pages. If you want to help them increase voter participation among Latino communities, you also can support them with a donation. And if you haven’t done so recently, now would be a great time to check your voter registration status!