Feel Good Friday - World Wildlife Fund

Since April is Earth Month, we're keeping Feel Good Friday focused on the environment by highlighting the work of World Wildlife Fund (WWF).

World Wildlife Fund, with the recognizable giant panda logo, is the world's leading conservation organization. Since 1961 they've been fulfilling their mission "to conserve nature and reduce the most pressing threats to the diversity of life on Earth."

As summarized on their website, "WWF works in 100 countries and is supported by more than one million members in the United States and close to five million globally. WWF''s unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature."

Their work and goals focus on the six areas below. Clicking on the links will provide very detailed information as to why it matters, what WWF is doing and how you can help. For those of you who like a snapshot - here it is:

• wildlife conservation -  ensure the world's most iconic species, including tigers, rhinos and elephants, are secured and recovering in the wild
• climate - create a climate-resilient and zero carbon world, powered by renewable energy
• food - drive sustainable food systems to conserve nature and feed humanity
• forests - conserve the world's most important forests to sustain nature's diversity, benefit our climate and support human well-being
• fresh water - by 2025, the health of the world's major basins is improving or maintained
• oceans - a resilient ocean sustains marine life and functioning ecosystems that support rich biodiversity, food security and sustainable livelihoods

In practical terms these goals transform into projects such as transforming the global rubber market by producing rubber without clearing forests, studying and protecting the Tuul river in Mongolia and conserving snow leopard habitat.

Since 85% of WWF's spending is directed to worldwide conservation activities you can feel good about making a donation. You can also show your support by adopting an animal, joining WWF for some conservation travel or buying and wearing some apparel.

If you'd rather show your support via social media, take an animal trivia quiz then post your results on the WWF Facebook page and on Twitter @World_Wildlife